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BOCCONI ALUMNI SERIES: In Conversation with Alberto Marrassini (CEO | Coop Italian Food North America) and Ivo Petroff (Senior Category Manager, Walmart Canada)



BOCCONI ALUMNI SERIES: In Conversation with Alberto Marrassini (CEO | Coop Italian Food North America) and Ivo Petroff (Senior Category Manager, Walmart Canada)

Collaboration vs Competition in Retail

Monday, October 5 | 12:00PM EDT

Introductory Remarks
Matteo Picariello
Italian Trade Commissioner



Walmart Canada and COOP Italia are among largest retailers, respectively, in Canada and Italy. Joining forces in a partnership, they began defining a new way of how large retail organizations can do business – Collaborate vs. Compete. In this conference, CEO of COOP Italian Food North America Alberto Marrassini and Ivo Petroff of Walmart Canada, will discuss this partnership and its benefits for the consumer and for the future of the entire market. One of the reasons for the academic interest in this new model is that it represents a universal platform that allows for efficient access of small and medium sized, authentic Italian food manufacturers to large scale global markets. This is a mission-based model that builds the pillars of a new generation of global trade based on empowered participation, equal opportunities and access in a world where everything is possible.

ALBERTO MARRASSINI | CEO, Coop Italian Food North America

Alberto Marrassini has been part of the Coop Italia group for over 20 years. Since 2019, he has been the CEO of Coop Italian Food North America and Italian Food Canada. Prior to this role, Alberto led the Asian global sourcing team Coop Far East, with over ten years of assignment in China, Hong Kong, and Vietnam, in the development of Coop Non-Food private label products. Earlier in his career, he held several positions in purchasing and sales across the Non-Food spectrum.

IVO PETROFF | Senior Category Manager - Grocery, Walmart Canada

Ivo Petroff started his career in Europe where he held several roles with major retailers such as Kaufland and Lidl. Since 2016, he has been the Senior Category Manager of Grocery at Walmart Canada. He is known for having a mission-driven business approach by establishing new, progressive retail models and reimagining retail through innovative customer-centric partnerships and emerging projects, seeking to establish a new generation of balanced-business environment.

Presented by the Istituto Italiano di Cultura Toronto, the Italian Trade Agency and Bocconi Alumni Toronto

Release: By registering/attending this event, you understand and agree that this event may be recorded and distributed across participants and social media


Data: Lun 5 Ott 2020

Orario: Dalle 12:00 alle 13:00

Organizzato da : Istituto Italiano di Cultura | Italian Trade Agency | Bocconi Alumni Toronto

Ingresso : Libero


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